austinmiller.me - Email Copy That Makes You Money

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I'm Austin Miller and you SHOULD NOT hire me… yet.   

Jump on my list first and check out my emails. They include email marketing tips so even if you don't wanna hire me, you'll still learn a thing or two. 

You'll quickly discover if I'm the right email copywriter for your business. And if I'm not, no hard feelings.

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Campy creepy North Korean cheerleaders

I read an article about North Korea’s cheerleading performance during a hockey game at this years Winter Olympics.

Sounds like these ladies put on quite the show – singing, cheering and smiling in unison for hours as they watched their team get whooped.

The whole thing reminds me of a soccer game I went to at the 2008 Beijing Olympics. But instead of attractive young girls in red ski suits, North Korea sent over a couple hundred middle aged men wearing grey slacks and off white dress shirts.

And instead of song and dance, these guys each had a pair of thunder sticks (narrow balloons filled tightly with air which when struck together make some thunderous noise).

These men stood for hours and clapped their sticks in unison all along the way.

(of course all the spectators were making snarky remarks about how their families would die if they didn’t follow the rules…)

Now the funny thing:

I was at the game with about 50 American college kids. We were all seated together in our own area except for one guy, Ross.

Ross was a pudgy, curly haired, Jewish guy with big, thick glasses and a goofy smile. And guess where Ross’s seat was?

Smack dab in the middle of those North Koreans.

We have no idea why his ticket put him there, but Ross actually spent the entire game there with those guys in bewilderment and amazement.

And to find Ross, all you had to do was look at the crowd of North Koreans. His white face stood out like a porcupine at a nudist colony.

Reminds me of email.

Everybody wants more opens, reads and clicks. But how do you get that?

Just stand out. Look at what everybody else is doing and do the opposite. It’s not rocket science…

But if you need help standing out in the inbox, type out a thunderous message and send it to me:

Austin Miller 

Projectile emailing

Last week I got food poisoning.

I’ll tell ya what, it’s the worst feeling. I hadn’t felt so crappy since the last time I got food poisoning in the Philippines a year ago.

Anyway, as I was running to the bathroom every ten minutes for some more projectile vomiting, I couldn’t help but think about how happy I was that my emails won’t skip a beat.

They were projecting their way to your inbox right on time.

Why?

Because I have someone writing for me every day. That someone is me, Mr. eMiller, from the past. I always have a handful of emails ready and waiting to be sent. That way if an emergency comes up like this illness, I’ve got my back covered.

Thanks past me.

That’s just one perk of having an email guy dedicated to your email 24/7. Because we all know there are days and weeks where you’re just too swamped to write something up and send it.

But if you don’t send, you’re giving your subscribers a chance to forget you. Or even worse, they may go to your competitor.

And you don’t want that, do you?

Anyway, I suggest you frontend a bunch of emails in case of an emergency. Or even better, reach out to me so I can take care of it for you:

Austin Miller 

How often you should email your list

The other night I was at an event for people who create digital courses, membership sites and information products and a guy asked me:

“Austin, how often should you email your list.”

I told him what I believe, but in this email, I’ll just quote the sources that influenced me and my beliefs.

These folks definitely know a lot more than me…

(First my #1 virtual mentor)

“…I believe consistency rules the roost in email, and why the vast majority of people selling online would be better off focusing on writing an email every day.”

~ Ben Settle, creator of the Email Player’s monthly email education newsletter, world leader in email copywriting education, inspiration and influencer to loads of world famous marketers, copywriters and direct response marketers (including Russell Brunson, Brian Kurtz, Bob Bly, Brian Clark and way more)


“Our TLB one [list] for example. They subscribe to that, that will play out for, let’s say, 35 days. It will send out one email every single day. So the frequency on that soap opera sequence is one day.”

~ Andre Chaperon, creator of Autoresponder Madness (labeled as “The World’s Most Lucrative Email Marketing Strategy”), which inspires and influences marketing folks like Todd Brown, Mindvalley, again Russell Brunson, and Ryan Deiss and Perry Belcher of DigitalMarketer

Speaking of…


“I don’t care what market you’re in. Mail them every single day. You will screw this up if you go, ‘Oh, my market’s different. I’m going to mail them every other day or I’m going to mail them just once a week.’ It will not work.”

~ Ryan Deiss, CEO of DigitalMarketer, a premier online community for training online marketing professionals, and host of the annual Traffic & Conversion Summit


“Then I decided to email once a week, then twice, then every other day, and what I’ve found now is that if I don’t email my list every day, I lose money every day. I strongly recommend emailing every day…”

~ Russel Brunson, creator of ClickFunnels, author of DotCom Secrets and Expert Secrets

Anyway, you may not know Ben and Andre. But if you know anything about online marketing, there’s a really high chance you know DigitalMarketer and Russell Brunson (both of which draw from these two world class email experts).

No matter who you recognize, these heavy hitters are worth listening to.

So don’t believe me about daily email.

Believe the experts.

I think they know what they're talking about.

And if you’re converted to daily email yet need help executing… email me to see if we’re a fit to work together:

Austin Miller 

Why I don’t do Valentines Day

Check it out, I’m a lucky son of a gun that doesn’t have to do anything for Valentine’s Day.

Why?

Because my market doesn’t celebrate it (not like most people…).

So here’s the deal:

When I say market, I mean my girlfriend. She’s my target market when it comes to dating, emotions, love, affection and all that gooey stuff.

My girlfriend is Japanese and they don’t celebrate Valentines Day like you and I do. In fact, they do the opposite. Valentines Day is a day for women to treat men with chocolates, gifts, special favors and nice dinners.

So I literally don’t have to do anything.

Jealous?

You should be. While all the other suckers are falling prey to the marketing hype with overpriced gifts, chocolates, flowers and fancy dinners – not to mention the ridiculous pressure put on men to outdo all the other men so their spouses don’t feel shamed at work the next day – I relax.

Now I bet you're jealous.

I can hear all the ladies on my list… “You still should do something!”

Actually, I do.

One month later on March 14.

That's White Day in Japan. White Day is the Japanese version of Valentines Day where men treat the women. So Feb. 14, women treat men. March 14, men treat women.

It’s what American women want, right? Equality?

Anyway, all that to tell you this:

If you want success in life and business, follow your market. Learn about and understand them. Engage in their practices. Serve them the way they are used to being served (meaning sell them what they’re buying…).

And your business shall see prosperity and happiness for many days to come.

I can help send emails that do all that for you, but you gotta send me some love first:

Austin Miller 

22 year old cracked the meaning of life

Recently I saw a post on Facelessbook from a 22 year old girl who was planning to start a business.

As a life coach…

Guess she cracked the code.

I’m sure you can imagine all the hate comments she got. Everyone agreed that she is too young and has basically no life experience. To the average person, she sounds like the worst life coach ever.

But I was thinking, it’s not that she is too young. The problem is she hasn’t thought about who would value her services.

Here’s what I mean:

To most, a 22 year old life coach is a joke. That’s because no self-respecting adult is going to take advice from a naive youngin’.

But who would admire, look up to and listen to a 22 year old?

Maybe teenage girls. Around 14-18 probably.

A teenager would look up to a 22 year old because she is relatable. Not too old to create a disconnect, but not too young either.

Great, maybe this girl does have a market for her life coaching after all. But teenagers don’t have the cashflow or willingness to spend it like adults. And most aren’t looking for coaching at their age.

So this young coach needs to dig deeper.

Her ideal market would want or need coaching. Maybe they are struggling teens who need a friend, a role model, or someone positive to hang out with. Maybe they need help with boys, getting into college, or learning to how deal with the bitchy cool girls.

Her ideal market is probably somebody who isn’t so damaged that they need a therapist, but someone who would appreciate a really great role model to spend time with.

But that doesn’t solve the money part.

Adults have money, so this young life coach needs to market to the parents of these struggling teens. There are plenty of wealthy parents that would gladly invest in their kids if it meant building greater self-esteem and confidence.

When you think of it this way – when you focus in on a specific group of people – a 22 year old life coach doesn’t sound like a terrible idea (maybe she should change her title though).

Makes me think about your business and email marketing.

Have you put off email because you don’t know what to say? Writing seems like a total drag?

Then I’m gonna bet that you don’t have a well defined market. And if you do, you don’t know and understand them well enough. If you did, you’d have a nearly endless supply of topics, stories, and conversations to write about.

Like this life coach.

Before she would have no idea where to start with marketing because she had no defined market. Now she knows she should talk to parents to get clients and she should talk to the teens to show how relatable and fun she is.

She has a baseline to start researching, and every interesting thing she reads online about this group can be used as an email.

Or, of course, she could stick to coaching anybody with money. A surefire recipe for life coach failure.

Anyway, I’ll help you write to your market instead of to everybody with an email address. If you can see how valuable that would be to your business, you should email me:

Austin Miller 

Why not bothering your subscribers leads to business anxiety

What’s with using the phone at dinner?

A while back I went out to eat with a friend. As we were ordering, the waiter told us the wifi password was on the wall and motioned to a large sign with numbers. On two more occasions he tried to confirm that we connected okay.

We never asked for the password and never even took out our phones.

On the third mention of wifi, we said it’s okay. We just want to talk. His almost surprised response?

“Very nice. Conversation, that’s very good!”

So I look around and most people in the restaurant had their noses buried in the screen, faces glowing with blue light.

It feels like such a shame.

Ignoring those right in front of you and staring into a lifeless device doesn’t seem very healthy. Research shows that smart phones and social media is creating more and more loneliness, anxiety and unhappiness.

Anyway, this dinner scene makes me think of how a lot of people do email marketing.

Asking a site visitor to opt-in to hear more from you is like inviting them to dinner.

This person willingly engaged with you and gave you one of their most private internet possessions (their email address). I liken it to someone giving up their private time to meet you for dinner.

And what happens?

You ignore them. In email, you welcome them to your world, then ignore them most of the time, sending random messages here and there.

It’s like thanking them for coming to dinner, then looking up a few times during the meal, speaking at them (not with them), then putting your head back into the phone.

Rude.

This person expected to have a conversation with you and you give them the cold shoulder. With that kind of treatment, do you think they’ll want to engage more in the future?

I doubt it.

And it’s all for what?

You spend most of your internet time doing social media, blog content, videos … all this work to get people’s attention… just to ignore those who want to hear from you most.

Seems crazy.

May as well skip email marketing all together and send people straight to a sales page.

That’s like going on a date but instead of dinner and a movie, you just invite your date to jump in bed.

How often would that work out?

My guess is that a lot of businesses’ email behavior is going to result in business loneliness, anxiety and unhappiness… aka low profit and growth.

If you need help to quit being such a rude business, I’m up for it. Just turn off your social media and send me a message to chat:

Austin Miller 

Why your valued subscribers are a lot like dogs

My brother has a young Rottweiler.

A while back, the UPS guy came with a delivery and as he pulled up, the dog barked. Not in a mean way, but in an alert type of way.

But the UPS guy was cool. He pulled out his lunch sack and whipped out a piece of ham, let the dog smell him, then gave her the meat. “Now she’ll remember me forever.”

Nice.

But check this out…

My Japanese parents have two little old chihuahuas. One is batshyt crazy and barks at me every single time I move. But she doesn’t bark in an alert way, she does it in a mean, I’m going to kill you, way.

To combat this, my Japanese mom has me give the dog treats to show her I’m friendly. As the dog barks and tries to bite, I give her a treat to make her calm down.

So what happens?

She continues to bark and nip at me no matter how many treats I give.

What’s the difference between this dog and my brother’s? My guess is their learned behavior.

My brother’s dog learned that if the UPS truck shows up, if she is friendly she could get a treat. But that Japanese dog learned that if she barks and bites, she’ll get a treat.

I think your email list is pretty similar.

You can train it to be a good list or a bad one.

Here’s what I mean:

If you send loads of high quality content but never indicate you have something for sale, then you’re training people to expect free. When you make an offer, they’ll probably lash out and bite.

“How dare you try to sell me something when you trained me to expect free. Sellout…”

If you sent the same content but transition to an offer at the end (even a soft offer), your readers are friendly to your pitch. They may not purchase right away, but at least you can try to sell without pissing people off.

Same goes with links.

Send emails dropping random links without giving a compelling reason to click, and your readers will be trained to ignore links.

But strategically add links and make clicking them so relevant to your emails that clicking is irresistible, then you can expect more clicks when you make an offer.

So you can train your list. Or if you want to look at it another way, you can foster habits and manage expectations.

It’s done with how you communicate.

If you want a well trained list that doesn’t nip at you for no good reason, I may be able to help. Email me to chat:

Austin Miller 

Ready to engage your readers, make more sales, and turn your list into a business asset? 

email copy to engage your readers and make more sales

I'm Austin Miller and you SHOULD NOT hire me… yet.   

Jump on my list first and check out my emails. They include email marketing tips so even if you don't wanna hire me, you'll still learn a thing or two. 

You'll quickly discover if I'm the right email copywriter for your business. And if I'm not, no hard feelings.

Unsubscribe anytime. 

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